FUN. Interactive billboard by BMW.
BEAUTIFUL. Windosill by Vectorpark. Interact with surreal creatures in one of the most beautiful games I’ve ever seen.
Growing up in Singapore.
Games We Played is one of the many initiatives under the Singapore Memory Project, an ambitious undertaking to curate the people’s memories of Singapore through the ages, so that generations of the future can have a past they can hold on to.
Play as you travel with Chromaroma in London.
Nice case for GNUF (online gaming community) by ACNE ADVERTISING.
New York Public Library invites 500 people to an overnight scavenger hunt.
The New York Public Library, which became the first public library to launch a Foursquare badge this week, is going one step further in mobile innovation by inviting 500 people to compete in a smartphone-based challenge for a library game night.
“Find the Future: The Game,” devised by renowned game designer Jane McGonigal, is a series of “quests” delivered via an app on players’ mobile devices that can be completed at the Library’s 42nd Street location. A group of 500 players will be invited to play the game for the first time at 8 p.m. on May 20 to tackle a list of 100 overnight challenges.
The challenges are designed to encourage players to explore and reflect upon the objects from the library’s collections. A player might be tasked, for instance, to scan a QR code located at the Declaration of Independence, and then respond to a creative essay prompt. Once enough quests have been completed, they will be “unlocked” for the public, who can begin playing the game online May 21.
found via mashable
Let’s catch Butterflies!
Coca Cola’s secret is out there.
An intriguing Wieden+Kennedy, Portland integrated campaign for Coca-Cola is returning to that perennial mystery: what is the special formula contained within the famous drink?
Who knows the secret ingredients? How is the secret formula protected? Who is Doc. Pemberton? We’ve released this video in an attempt to shed some light on the answers… but many more are out there. You just need to know where to look. Hint: unlock bottles.
(found at contagious)
Last Call: the first interactive horrorfilm.
The action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant’s answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie’s main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress’s voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it’s a matter of life and death.
8 Kinds of fun
Sensation | Game as sense-pleasure
Fantasy | Game as make-believe
Narrative | Game as unfolding story
Challenge | Game as obstacle course
Fellowship | Game as social framework
Discovery | Game as uncharted territory
Expression | Game as soap box
Submission | Game as mindless pastime
Augmented Reality Marble Game (via ColumbiaCGUI)
Host’s Levi’s campaign by using Twitter in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.
Funny, Philips is challenging everybody to challenge them. Tweet your challenge using #philips_vs: »
Next step: Duke Nuke’m in AR :) Can’t wait!
