Handdrawn and playful new identity for Chester Zoo.

Manchester-based Music has just completed the rebranding of Chester Zoo. The new brand identity centres on a bespoke handdrawn typeface and logotype, created in collaboration with illustrator Adam Hayes. Music also worked with copywriter Mike Reed to develop a distinctive and playful tone of voice for the brand.

To maintain the illusion of brand literature being written by hand, there are a number of contextual alternates built in to the typeface.

There are also a number of alternate characters available in each weight of the Chester Zoo typeface which have suitably animal-themed decorations:

As befitting any rigorous branding programme, Music has created a colour palatte:

And there are also a number of stand alone animal illustrations, all created by Hayes:

The new brand centres on a personality and voice rooted in the work of those who make Chester Zoo what it is, encompassing their passion, integrity and knowledge,” says Music’s Anthony Smith who worked on the project with Craig Oldham. “Add to this the license for creative expression in how the font works and is applied – and the zoo has the means ot make a powerful impact and really stand out in a competitive sector,” he continues, “by telling their story in a very natural and genuine way.