What can we expect to see in digital over the next year?

According to Millward Brown’s Dave Barrowcliff:

1. Gamification is unlocked
2. Mobile as ‘hub and centre’ of our lives; wallet, identification, key, ticket
3. TV on social steroids; ‘virtual togetherness’
4. Online video in the livingroom
5. Successful mobile marketing combines relevance, location and timing
6. Apps are moving to the next level, freeing them from Apple’s restrictions
7. Social FMCG e-commerce: Tiptoeing between engagement and marketing
8. Social graphs = consumer insights
9. Regulators focus on the real price for ‘free’ access
10. Seamless sharing; content-driven instead of platform-driven
11. China: ‘one stop shops’ with micro-blogging, networks and information portals
12. Online Advertising: Real-time insight, decision making and optimalisation