The Truth About Marika (Swedish title: Sanningen om Marika), is an Emmy award-winning cross-media production by Sveriges Television (SVT) and The company P. It is an alternate reality game and a TV-series first aired in Sweden during the autumn of 2007. The Truth About Marika was marketed as a “participation drama” and had a high amount of viewer participation. The viewers of the TV-series were invited by a young woman to participate in the search for her lost friend and the search took place online and all over Sweden.
